Data Processing Company UK, postal mailsort

Data Processing Company UK, Mailsort

PARKER MOLYNEUX

direct marketing

Our Services:

 Mailing House: Parker Molyneux               Direct Marketing: Parker Molyneux           Mailing House: Parker Molyneux           Direct Marketing: Parker Molyneux              Mailing House: Parker Molyneux

      Creative         Print        Data       Mailing     e-marketing


 

 

Our Company:

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  What We Do

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Data Processing:

Parker Molyneux provides a comprehensive Direct Marketing data processing service.  The services ranges from list procurement and list management through mailing file preparation to data enhancement.  Data quality and security are our priorities.  Our offices have 24 hour manned security. Our data server has Raid Security and frequent off-site back-ups.

 

Direct Mailing File Preparation:

Data Enhancement:

Database Design and Management:

List Procurement and Management:

Data Capture:

 

Postal Mailsort and Mailing File Preparation:

Good quality addresses are essential to ensure that your message reaches the target audience and that Mailsort postage discounts can be obtained. Our first activity in preparing the file is to check the addresses to ensure they are deliverable, have postcodes,  have the appropriate structure and that there is no data corruption.  The addresses may be UK or International.

When required,  we generate  appropriate Salutations, deduplicate and carryout Mailsort processing. 

For many customers we insert highly personalised variable text and "Ask" values into the letter ( or other mailing piece ) based on data in individual records.  This makes the message much more "Individualised". Completely different paragraphs or even whole letters and be used depending on variables in the data.

To ensure minimum costs and irritation of your clients or donors our industry leading software uses "Fuzzy" matching in the deduplication process.  This may be on a single file or on complex multi-file situations.  Examples include a) merge/perge of a house and cold file and b) house file suppression of multiple cold files with hierarchy applied to each cold file.

To maximise your mailing discounts we Mailsort, Walksort or Presstream sort as necessary. 

Try us for our very competitive prices, stay with us for our service and reliability.  Call Vicky  on  0115 9229361 for a quote.

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Data Enhancement:

Your database can be enhanced to reduce costs by improving the accuracy of the address or by adding marketing information to better target and raise response levels.

We can check validity or add postcodes and ensure that addresses are in conformance with Royal Mail's recommendations.  Screening against the MPS, FPS, and the TPS files avoids contravening regulations.  To avoid wasteful mailings we can also screen against "The Deceased" and "Gone Aways" files.

Your data can be further enhanced by adding valuable information.  For example, telephone numbers may be added.  Customer profiling can result in much better targeted mailings.  We can help you achieve this by carrying out geodemographic,  psychographic or lifestyle profiling.

To to see how we can save you money and improve response rates call Keith on    0115 9229361  for a FREE audit. 

 

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Database Design and Management:

Your Direct Marketing relies on your database.  Often it is desirable to have a separate Marketing Database from, for example, the financial one.  In these cases we can provide a custom designed system to meet your exact requirements.  It can be held on your premises or we can provide a full management service.  Either way, you can have immediate and continuous access.  Alternatively, we can provide a full bureau service with regular reports and updates as needed.

Campaigns management can be facilitated to suit your requirements and reports specially designed to give you the information wanted.

 

Benefits you can expect include:

  • Complete picture of customer behaviour and value

  • Instant access to the information

  •  Identification of best customers

  • Ease of finding more of the same

  • Reactivation, cross-sell, up-sell, CRM made easy

  • Decision support for new products, outlet or sales channels

  • Fast response to market changes or one-of marketing initiatives

  • Flexibility to accommodate change

  • Maximisation of the potential of your customer base.

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List Procurement and Management:

If you need either a B2B or a B2C list we can provide it.  Selections can be based on a wide range of criteria.   For example, selections could be made on Job Title and / or Postcode.  Lists can be bought for one off use or for use many times.

If you have a customer database that you wish to sell the use of to others then we can hold the file and market it for you.

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Data Capture:

As part of database updating, campaign management or on an ad hoc basis we provide a data capture service.  Where necessary we can provide a duel input service to ensure error free data entry.   The Postal  Address File is used to ensure accuracy and improve speed when possible.

For more information or a quote call Vicky on  0115 9229361. 

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