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Parker Molyneux provides a comprehensive Direct Marketing data processing
service. The services ranges from list procurement and list management
through mailing file preparation to data enhancement. Data quality and
security are our priorities. Our offices have 24 hour manned security.
Our data server has Raid Security and frequent off-site back-ups.
Direct
Mailing File Preparation:
Data
Enhancement:
Database Design and
Management: List Procurement and
Management:
Data Capture:
Postal Mailsort and Mailing
File Preparation: Good quality
addresses are essential to ensure that your message reaches the target
audience and that Mailsort postage discounts can be obtained. Our first activity in
preparing the file is to check the addresses to ensure they are
deliverable, have postcodes, have the appropriate structure and
that there is no data corruption. The addresses may be UK or
International. When required,
we generate appropriate Salutations, deduplicate and
carryout Mailsort processing.
For many customers we insert highly
personalised variable text and
"Ask" values into the letter ( or other mailing piece ) based on data in
individual records. This makes the message much more "Individualised".
Completely different paragraphs or even whole letters and be used depending
on variables in the data.
To ensure minimum costs and irritation of your
clients or donors our industry leading software uses "Fuzzy" matching in
the deduplication process. This may be on a single file or on
complex multi-file situations. Examples include a) merge/perge of
a house and cold file and b) house file suppression of multiple cold
files with hierarchy applied to each cold file.
To maximise your mailing discounts we Mailsort,
Walksort or Presstream sort as necessary.
Try us for our very competitive
prices, stay with us for our service and reliability. Call Vicky
on 0115 9229361 for a quote.
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Data Enhancement:
Your database can be enhanced to
reduce costs by improving the accuracy of the address or by adding
marketing information to better target and raise response levels.
We can check validity or add postcodes and
ensure that addresses are in conformance with Royal Mail's
recommendations. Screening against the MPS, FPS, and the TPS files
avoids contravening regulations. To avoid wasteful mailings we can
also screen against "The Deceased" and "Gone Aways" files.
Your data can be further enhanced by adding
valuable information. For example, telephone numbers may be added.
Customer profiling can result in much better targeted mailings. We can help
you achieve this by carrying out geodemographic, psychographic or
lifestyle profiling.
To to see how we can save
you money and improve response rates call Keith on
0115 9229361 for a FREE audit.
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Database Design and Management:
Your Direct Marketing relies on your database.
Often it is desirable to have a separate Marketing Database from, for
example, the financial one. In these cases we can provide a custom
designed system to meet your exact requirements. It can be held on
your premises or we can provide a full management service. Either
way, you can have immediate and continuous access. Alternatively,
we can provide a full bureau service with regular reports and updates as
needed.
Campaigns management can be facilitated to suit
your requirements and reports specially designed to give you the
information wanted.
Benefits you can expect include:
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Complete picture of
customer behaviour and value
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Instant access to the
information
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Identification
of best customers
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Ease of finding more of
the same
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Reactivation,
cross-sell, up-sell, CRM made easy
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Decision support for new
products, outlet or sales channels
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Fast response to market
changes or one-of marketing initiatives
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Flexibility to
accommodate change
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Maximisation of the
potential of your customer base.
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List Procurement and Management:
If you need either a B2B or a B2C list we can
provide it. Selections can be based on a wide range of criteria.
For example, selections could be made on Job Title and / or Postcode.
Lists can be bought for one off use or for use many times.
If you have a customer database that you wish
to sell the use of to others then we can hold the file and market it for
you.
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Data Capture:
As part of database updating, campaign management or on an ad hoc basis
we provide a data capture service. Where necessary we can provide a
duel input service to ensure error free data entry. The Postal
Address File is used to ensure accuracy and improve speed when possible.
For more information or a quote call Vicky on
0115 9229361.
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